Our Services

What we do

We partner with early to mid-stage companies, getting under the hood with the founders and executive team.

Through 1-2-1 support we cheerlead, advise, mentor and help you turn your challenges into opportunities. Think of us as an extension of your founding team (and an occasional shoulder to cry on).  Our style is straight talking, our results are clear and tangible.

Areas that we can offer support:

  • Business growth strategy - where to focus to drive brand recognition and revenue

  • Distribution - getting into and expanding your retail offering

  • Fundraising - equity and debt no matter what stage you’re at with your round

  • Product - assortment strategy and NPD

  • Branding - market position, brand difference and target customer

  • Founder development - optimising your skillset, personal branding and navigating burnout

  • Sustainability strategy - supply chain and business operation

  • NED and board advisory

Our approach

  • Our hustle mode is activated 24/7 and as an entrepreneur, yours should be too. We’ll help you realise your full pitching potential even if sales and public speaking is completely out of your comfort zone. It’s the one tool that we believe is critical to building a great business.

  • There’s a huge amount that’s needed in the early days of business, which we learned the hard and expensive way. We’ve spent loads on top-tier city lawyers, strategy consultants, social media experts, accountants and brand builders. We’re passionate about sharing this business-essential information so that you don’t have to.

  • We approach problems like puzzles rather than blockers. We make decisions quickly and move on. We’re constantly trying to close the gap between strategy and execution so things actually get done. We’ll teach you how to do the same.

  • We’ve made a lot of mistakes along the way. Like, a lot. But one thing we’ve learnt and now feel passionately about is that mistakes can be great. They provide killer learnings. They often pose an opportunity. Some of our biggest business wins were a result of an initial mistake or failure. It can be difficult to see the woods for the trees when you’re in the detail of your own business but that’s where we step in; helping you move on from mistakes quickly and identify potential at pace.

  • We’re firm believers that the warts-and-all version of the entrepreneurship journey provides the most interesting and useful insight. Yes we celebrate success, as that’s important too, but there’s a lot of LinkedIn-washing going on that makes the startup journeys of others seem smooth, glossy and easy when in reality, it really isn’t. Entrepreneurship is gritty, tough, rarely linear and almost certainly the hardest job you’ll ever do. We’ll help you navigate the highs and lows with a candid lens in an open and safe space - you can ask anything with no risk of scaring us, trust us when we say we really have seen it all.

Our Consulting & Advisory Service

Are you a founder in the early stages of building your business? Consulting with us gives you dedicated access to our combined 30 years of experience through either Zoom or face to face meetings. We roll up our sleeves and get stuck in with strategic direction on strategy, sales, fundraising, finance, product, marketing and branding. We also offer support to founders on managing investor conversations, personal branding and pitching.

We’re beauty and consumer experts with a start-up lens. From working with consumer’s top VCs and retailers to being part of the beauty industry’s most influential networks, our connections in the beauty industry span far and wide. But far from being strategist or consultants hiding behind long documents, we are DOERS. As founders, we understand a start- up’s true challenges and the importance of getting stuff done. We’d love to work with you!